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City of Pleasanton Home Page Open Image in a New Tab ×
Athens-Clarke County Economic Development Foundation Open Image in a New Tab ×
Smart House Calls Open Image in a New Tab ×
Smart House Calls Open Image in a New Tab ×

Art Direction,
User Experience &
Interactive Design
by
Zach Alig

Pleasanton, California

Pleasanton, California
An upbeat site promoting downtown commerce


The city of Pleasanton requested a design for a site promoting downtown life and commerce. In order to secure funding and establish a full project budget, they commissioned JH Media Group to do a full information architecture and a design for the home page. The final home page design is below, which helped secure a contract for the full site (currently in development).

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Responsibilities: Art Direction, Design, Client Strategy

Completed as an employee of JH Media Group

ACC Economic Development Foundation

ACC Economic Development Foundation
Balancing professionalism with Athens' unique personality in order to attract investment


The Economic Development Foundation approached my firm with a unique design problem: How do we stand out from all of the other cities competing for companies' investment attention? To answer the question, I set out to design a site that was solidly professional, yet hinted at Athens' unique college town atmosphere.

The site has not yet publicly launched.

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Responsibilities: Art Direction, Design, Client Strategy

Completed as an employee of JH Media Group

Smart House Calls

Smart House Calls
Dynamic contemporary site for a telemedicine startup


As a technology startup that seeks to connect doctors with patients via videoconferencing, Smart House Calls brought several challenges to the table when they sought a site from my company. To sell a complex product to two distinct types of customers (patients and doctors) I created clear, targeted paths for them both to follow. With an emphasis on demonstrating the product through photos and demo clips, and supporting that with text and contact tools, Smart Housecalls is well on its way to becoming a successful business.

Visit the Live Site

Responsibilities: Art Direction, Design, Client Strategy

Completed as an employee of JH Media Group

Boardwalk Capital Management

Boardwalk Capital Management
A luxurious, dark site conveying professionalism, prosperity, and integrity


Boardwalk is a small startup with a big idea: Investing in companies that care about sustainability is good for your bank account. They needed a site that explained the services they offer, and made it easy for clients to get in touch with them. Leveraging social media was also a priority, since they already had an active blog and twitter following.

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Responsibilities: Art Direction, Design, Client Strategy

Completed as an employee of JH Media Group

Elwood & Goetz Financial Planning

Elwood & Goetz Financial Planning
A clean, professional, yet friendly site targeting wealthy clients


As financial planners for high income clientele, Elwood & Goetz requested a clean design that matched their preexisting branding and emphasized the personal attention they give to every account. The simplicity of the design betrays the complexity required to make a large amount of information feel effortless to browse. In the end, I wanted users to feel relaxed and taken care of when using the site in a way that mirrored the feeling of walking into Elwood & Goetz's brick and mortar offices.

Visit the Live Site

Responsibilities: Art Direction, Design, Client Strategy

Completed as an employee of JH Media Group

Unless otherwise noted, all materials ©2012 Zachary Alig. All rights reserved.